People ignore design that ignores people. A statement that seems so obvious yet design goes unnoticed between our coffee runs, work commutes, quarantine walks and simply just our stay at home routines.
Design needs to be accessible and centered around human interaction, human thoughts and behaviors. It is the core motivation when designers and collaborators sit around with multi-color sticky notes brainstorming and sketching out the best approach to their problem. Our world revolves around technology and we are headed in the way where it will be every part of our lives - not just something we hold onto 24/7. It is important for the designers to understand human behavior, what we react positively to, what will make our lives easier in an intuitive way. When one fails to do but the people first, then there is no user to respond well to it and continue to revisit the product.
Accessiblility is a product that complies with accessibility standards. For example, you can't put white text on a yellow screen. Designing a product that has a wide range of users forces you, the designer, to design with intent to fit all users needs. This may sound like a restraint, but in a better light, this pushes you in the to the right solution. A solution that people don't ignore.
Perceivable – Do your users understand what is being presented to them on the interface?
- Is there enough contrast between the text and background?
Intuitive – Is your digital design experience easily guiding the user to point A to point B?
- Are my icons, buttons recognizable?
- Are icons, buttons in a common spot?
- Is the user getting distracted?
Same rules apply when it comes to branding. How can we get the buyer to purchase "x" and make it jump out to them above all the other competitors? Or, what is an intuitive way to get the user to buy, sell and create their own t-shirt? See, when the design approach lacks the conversation of thinking about the people then that is when they dismiss the product or the experience.