It's the popular opinion at your fingertips! The Mass Street Soda app is a way for customers to have a more organized and trusting experience in store when looking for the right soda. The app provides features that encourages users to find a soda that interest them and to read reviews from other buyers to see if tit would fancy their taste.
Research Based Process
The process of this project stemmed from wanting to make the customer's main struggle smaller. With that I focused on what the main struggle was: trying to narrow down what soda(s) to get when you have so many options to choose from.
What is the best way to show the user popular sodas?
What is intuitive and familiar to the user?
How can I make this acceptable?
How can I balance user experience and business?
Focusing in on the The Agile Bicycle Method
Collaborating with Mass Street Soda employees that lead to popular customer personas and behaviors
Personas + behaviors lead to what to focus on when it comes to taking a big problem and making it feel easy and small
Figuring out the solution is to narrow down sodas by creating a culture that allows one to read and write reviews about a particular soda, or make it easier to remember what they got their last visit, leads to wireframes and A-B user testing
Responsible for collaborating with Mass Street Soda
Create a balance between product and business
Meet deadlines in and outside of the class room
Design the interface while incorporating the user experience and interaction
The Agile Bicycle Method:
This image above is to show some of the key benefits of agile development over waterfall methods, particularly with regard to Minimum Viable Product (MVP):
Value is delivered at each stage of development
The solution is delivered and improved upon in an iterative model
At each stage, the solution can be evaluated and adjusted if needed
A regular who works/lives near by
Has a "go-to" soda, yet often likes to try something new
Has Kids who gravitates towards the bright, novelty drinks
wants to get a novelty soda for a friend
Can't remember what they or their kid got on their last visit
Wants to visit "The Most Popular Tourist Attraction in the State of Kansas"
Has an eye out for a collector's soda
Doesn't know where to start when trying to find the right soda/soda brand
Just wants a classic soda
This A-B user testing was done in my class critique with other students and my instructor. Their feedback was a run through of the flow of the application, what worked, what didn't and what was too overwhelming for the user.
The process of this project stemmed from wanting to make the customer's main struggle smaller. With that I focused on what the main struggle was: trying to narrow down what soda(s) to get when you have so many options to choose from
Provides fast access scanning of the barcodes that brings the user to the rate, price, and reviews of the soda/beverage
Allows users to filter their search to tailor their preferred soda taste(s)
Automatically shows previous orders to remind the user what they had last visit, and if they liked it or not
Regularly updates and feeds though popular sodas from the store and newly added sodas for the user to view instantly